the mission

To give back more than we take

We appreciate that life is becoming more demanding. Our aim is to use our knowledge and experiences we have gained along our journey to show others that there is an alternative approach to health and fitness.

WHYB was formed on the basis of giving back to people and paying it forward for future generations to come.

who is

ALI PEARSON

A trailblazer, traveller, curious crusader and head coach. With over 10 years of a career in the health and fitness and multiple winner of WFF, INBA and WBFF; Ali is more than just a coach - she is a mentor that guides people through the most confronting parts of their transformation and lifestyle changes.